In this design I wanted to show the the multifaceted identity that embodies everyone. As clothing is often a self motivating feature, I wanted to take an introspective look at how we identify ourselves and the fear that is often associated with what we see in our identity.
Gather is a concept for a grocery store/deli that puts a lot of emphasis on the arrangements and recipes one can do with what they have.
Working with a limited palette, the challenge was to create a vibrant feel using semi-transparencies, and elaborate shapes. To create a more interactive experience for the consumer, I hid part of the design inside the packaging, making it necessary for them to touch the product to fully experience the design.
For this project, I wanted to highlight the things about Madison that make it unique. I focused on the lakes that attract visitors with a nautical interest. I kept it simple and inviting. I also set up a photoshoot with a photographer and directed the scene.
Photo credits: Jourdyn Cluver
The client wanted something emotive and eye-catching. Doing a theme based on passion and high contrast helped achieve that. To compensate for my limitation to only two models, I used abstract imagery.
The Metal Pill is a venue concept that came from looking at the certain societal “poisons” that infect our world, and making a concept that vaguely embraces it.