About/Contact
Thank you.

Submitting Form...

The server encountered an error.

Form received.

Contact

In this design I wanted to show the the multifaceted identity that embodies everyone. As clothing is often a self motivating feature, I wanted to take an introspective look at how we identify ourselves and the fear that is often associated with what we see in our identity.

Gather is a concept for a grocery store/deli that puts a lot of emphasis on the arrangements and recipes one can do with what they have.

 

Working with a limited palette, the challenge was to create a vibrant feel using semi-transparencies, and elaborate shapes. To create a more interactive experience for the consumer, I hid part of the design inside the packaging, making it necessary for them to touch the product to fully experience the design.

For this project, I wanted to highlight the things about Madison that make it unique. I focused on the lakes that attract visitors with a nautical interest. I kept it simple and inviting. I also set up a photoshoot with a photographer and directed the scene.

Photo credits: Jourdyn Cluver

 

The client wanted something emotive and eye-catching. Doing a theme based on passion and high contrast helped achieve that. To compensate for my limitation to only two models, I used abstract imagery.

 

The Metal Pill is a venue concept that came from looking at the certain societal “poisons” that infect our world, and making a concept that vaguely embraces it.

At the beginning of every project, I start by learning about what we want to communicate. And I put myself into that emotional state. From which comes inspiration. I’m always thinking about ways to invent and refine the atmosphere that people live in and how we interact with it. It gets me excited when I can find new ways to communicate that message we started out with.

 

Thank you.
Contact
Thank you.
Contact
Thank you.
Contact
Thank you.
Contact
Thank you.
Contact
Thank you.
Contact